Steroids in Baseball

Voluntary Euthanasia Should Be Allowed

Human willful extermination has been a questionable issue throughout the years. Willful extermination, the demonstration of executing somebody effortlessly which will legitimately choose one’s demise, is unavoidably disputable. Contentions restricting willful extermination for the most part incorporates that it is a sort of homicide, which can never be permitted. Be that as it may, killing will undoubtedly be murder, for it tends to be arranged into different structures, including latent, dynamic, deliberate and automatic ones (Bonin, 2012). Among them, deliberate killing is clearly not murder.Voluntary willful extermination, which can be characterized as an in critical condition individual deciding to take his own life when experiences serious agony yet is intellectually skillful, ought to sensibly be legitimized. In this exposition, two reasons supporting the deliberate killing will be given and two counter contentions will be discredited. Two reasons of why intentional will ful extermination ought to be authorized can be perceived. Right off the bat, passing on calmly with respect is the best decision for the enduring incurables.The individual led willful killing is destined to be critically ill, which implies that he makes certain to kick the bucket soon and can just pick the best approach to pass on, the route in very torment or the effortless way. It is generally better for him to decide to kick the bucket easily. Permitting an individual to bite the dust calmly without torment is to regard his life, and he can in any case keep his last nobility. In any case in the event that it is illicit to have intentional willful extermination, the patient must be tormented by the agonizing torment, attempting to inhale, wishing to have a prompt help yet at the same time need to sit tight for a dismal death.Secondly, the choice of the patient ought to be regarded. As per the definition, the patient who can be directed the deliberate willful extermination is inte llectually skillful, which implies that he can settle on his own objective choices (Chand, 2009). The patient is liable for his own life, and the choice about death more likely than not been considered truly. No one needs incredible the torment isn't very insufferable, so when he decides to pass on, it implies that this decision is absolutely the just a single he can bear.In such cases, no one with the exception of the patient himself can feel that he is so tragic to live, and how excited he needs amazing. By what method can individuals choose for somebody when they know nothing about the circumstance he is in? In this way, it's not possible for anyone to choose whether he should live on or not aside from the patient himself. The choice of the patient is the one in particular that matters and matters. On the off chance that the choice of surrendering the treatment can be normal and permitted, for what reason can't deliberate willful extermination be? There are a few counterarguments on this issue which restrict willful euthanasia.Firstly, a few people guarantee that specialists ought not cause demise (Somerville, 2010). Be that as it may, while thinking about deliberate killing, it isn't to â€Å"inflict† demise, however to make passing progressively tolerable when the passing is inescapable. The facts confirm that specialists are for recuperating as opposed to slaughtering, yet when there is no greater chance to mend any longer, to alleviate the patients’ torment possibly increasingly important for a specialist just as for the patients. Besides, a few adversaries cited from the constitution of the USA, which says that everybody has the privilege to life, freedom and security of individual (Bonin, 2012).They contend that regardless of whether the patient is at death's door, his entitlement to life should in any case be ensured and he can just pass on normally. Be that as it may, these individuals overlook that the privilege to life doesn't imply that an individual ought to be compelled to live, in any event, when he experiences terrible agony and has no want to recoup. The privilege to life implies that an individual has the option to pick the method of the life, including the passing. For different types of killing, for example, the automatic willful extermination, the patient’s right to life might be harmed as the choice of killing may not be made by the patient.However, with respect to intentional willful extermination, it is simply the patient who decides to live beyond words, relies just upon his own choice. Along these lines, willful killing doesn't do harms to the patient’s rights. Rather, the authorization of deliberate killing will be valuable for patients to practice their â€Å"right to life† better. All in all, deliberate killing is reasonable to be legitimized, in light of the poise of the patients and the regard towards the patients’ own decisions.The sanctioning of intentional kill ing will neither harm people’s rights, nor hurt the specialists. It is genuinely sensible to make it legitimized. References: Bonin, A. (2012). Human Euthanasia, The Debate: The Arguments for Both Sides. Recovered on March tenth, 2013, from http://www. analyst. com/article/human-killing the-banter the-contentions for-both-sides Chand, K. (2009). Why we should make killing lawful. Recovered on March thirteenth, 2013, from http://www. watchman. co. uk/society/joepublic/2009/jul/01/willful extermination helped s

Thesist Topic Is Evaluation Of Provisisons For Gifted Students In

Thesist Topic Is Evaluation Of Provisisons For Gifted Students In Thesist Topic Is: Evaluation Of Provisisons For Gifted Students In Saudi Arabia â€" Assignment Example > Learning Environment40Enrichment Acceleration41Regular Classroom Programs43Strategies for Continuum of Opportunities43Individual Education Plans44Centres for Learning44Compacting of Curriculum45Individual Studying45Students are allowed to study on individual basis. They are supplied an environment that is suitable for their individual learning (Sally, 2003, 51). For individual study, the students are given free time and are given access to various sources of information that is supportive for them. 45Groupings45Integrated Curriculum46Consulting Teacher46Beyond Regular Classroom Programs47Flexible Grouping47Special Classes47Early Entrance48Concurrent Enrolment48Withdrawal Programs48Mentorship49Competitions50Clubs Elective Groups50Virtual Instruction50Curriculum models51Bloom’s Taxonomy51Enrichment Triad Model53Type 153Type 253Type 354Autonomous Learner Model55Chapter 10: Evaluation Models56Chapter 11: Conclusion61The evaluation done in regard to identify the resources provided t o the gifted students of Saudi Arabia shows that the provisional programs started for the betterment of gifted students are not enough. Gifted schools should be established for the well-being of gifted students where they can get the maximum support and guidance for the selection of an appropriate discipline for their further studies and career. The survey done in chapter 10 shows that the gifted schools are the best option for the gifted students because all the related individuals: Teachers, parents and students feel proud to be there and also consider it a better opportunity for their children to learn more. 62There are a number of projects that are inaugurated for gifted students in terms of provisions for them such as Prince Abdulla Ibn Abdul Aziz Computer Project for Gifted Students, Learning Resource Centres for gifted students, Computer-based Laboratories project for gifted students, Ta’heel Project and Digital Technique Centres for gifted students. Similarly, a number o f companies have shown interest for providing funding schemes for gifted students such as SAMBA Bank, Saudi ARAMCO, EXXON Mobil and Microsoft. Like the mentioned companies, other companies should also provide funds for the gifted learners to enrich the country with treasures of knowledge. Saudi Arabia can only proceed because of the gifted students who have the eligibility to lift the country to utmost heights of advancement. 6263References64Dabrowski, K. (1972). “Psychoneurosis is Not an Illness”. London, UK: Gryf. 130-15564Chapter 1: IntroductionSaudi Arabia as compared to other countries of the world is considered a bit lacking in terms of quality education. Since 1970, specific consideration has been diverted towards higher education. The Saudi Government set an objective of establishing new educational institutes all over the kingdom and also calls attention towards the improvement of the contemporary institutes. After 2003, the Kingdom’s government was able to establis h a large number of governmental and private educational institutions of higher level, undergraduate and postgraduate for almost all disciplines of studies. Because of a number of educational institutes, the students of Saudi Arabia have more chances of better studying. Any university or educational institute comprises of different kinds of students: those who take deep interest in studies and are talented and those who are not much ambitious in terms of education. The gifted candidates are the one who should be supported on the basis of their learning capabilities and their outstanding educational records. In Saudi Arabia, like other countries, the provisions for students need to be assessed thoroughly to improve the system of selection of suitable learners. Not enough resources are provided to good students to move forward in the field of education generally. Although, there are some supporting bodies who are really anxious to help the needy and eligible students but due to unsui table evaluation procedures, most of them fail to achieve their set goals.

Social Problem Homelessness - 1065 Words

Application Social Problem Research: Homelessness Homelessness is becoming a major social issue in the United States, with many poor families and young people ending up in the street because of several reasons. This condition is leaving many people helpless in the streets and the number keep on rising on a daily basis. Cities like Detroit and New York are among the most populous with poor families and homeless people, making it important for government and other social agencies to find urgent solution to this problem. It is imperative to understand the causes of this problem, the theoretical explanations of analysts on this problem and whether their explanations can solve the problem. Causes of Homelessness in U.S. Homelessness is a†¦show more content†¦However, this argument is also less substantive because homelessness continues to increase even after the economy has stabilized and unemployment has reduced. Therefore, non-economic factors have a great role to play for increased homelessness. Theoretical explanation by analysts Scholars and policy analysts have discussed the issue of homelessness for a long time. The issue became more evident especially during the Great Depression of the 1930s where many people were left homeless after the collapse of the American economy. Scholars and social analysts believe there are more than economic reasons why many people are becoming homeless. Robertson and Greenblatt (2013) state that housing can be a major reason especially due to the shortage of houses for the low income earners, and reduction in people’s ability to acquire the low income houses. This is mainly due to conversion of low income neighborhoods to middle class houses or commercial buildings. The low pace in the construction of low income housing makes many people to become homeless. Homelessness is caused by several factors and does not entirely depend on a single issue. One of the causes is systems failure where the inadequacies in mainstream services lead to homelessness. These include improper discharging plans of people from hospitals, failure of follow up inShow MoreRelatedIs Homelessness A Social Problem?971 Words   |  4 Pagesexperienced homelessness. Thirty five % affecting families with children and mental illness contribute to the lowest at twenty% (Students against Hunger). There are many different homeless population in between, such as military veterans, children under the age of 18, and those that have experienced domestic violence just to name a few. Homelessness is a social problem because it depletes federal funding, increases taxes, and can lead to criminal activity. The reaction to homelessness regarding theRead MoreHomelessness Is A Social Problem1459 Words   |  6 PagesOn any given night there are over 600,000 individuals experiencing homelessness across America (State of Homelessness, 2014). Some may be in transitional housing, others in shelters. Some may be completely on their own or with a companion of sor ts, others are entire families lacking shelter, food, and basic everyday essentials more fortunate people take for granted. It is hard for anyone to believe that living on the streets could be a reality. The majority of homeless people have been driven intoRead MoreHomelessness : The Social Problem Essay853 Words   |  4 PagesHousing is the social problem and the social issue addressed by the social problem is homelessness. Homelessness is â€Å"an individual who lacks housing (without regard to whether the individual is a member of a family), including an individual whose primary residence during the night is a supervised public or private facility (e.g., shelters) that provides temporary living accommodations, and an individual who is a resident in transitional housing† (HHS, 2016). The history of homelessness dates as farRead MoreThe Social Problem Of Homelessness2038 Words   |  9 PagesDescription of the social problem Homelessness is an epidemic social problem that faces several individuals and families across the United States, especially in Detroit, Michigan. You may have seen a person or family sleeping on a park bench, under bridges and other public areas. Perhaps you have seen them holding up a sign on a street corner asking for money because of the hunger pains. At some point, we all had taken a look at the person holding up their sign thinking it’s not my problem. Why shouldRead MoreHomelessness : A Social Problem2408 Words   |  10 PagesHumans are known to be social creatures. It does not matter whether an individual falls on the introverted side of a personality spectrum because some form of human interaction is needed in order to function in life. However, when individuals are shunned by society due to issues such as homelessness or mental illness, the social contact that they need in order to thrive often stops. Many individuals are condemned if they suffer with homelessness or mental illness, however the integration of individualsRead MoreHomelessness : A Serious Social Problem1464 Words   |  6 PagesHomelessness is a serious social problem in most American cities. Homeless people are those who sleep in the open air or in provisional accommodation such as shelters or hotels, have no settlement after expulsion or release from jail or hospital, or dwell provisionally with relatives or friends on account of shortage of housing (Crane et al. 154-155). American economy has developed very fast since 1980s, but homeless population has been increasing. They seem to be seen here and there in public placeRead MoreHomelessness Is A Serious Social Problem2538 Words   |  11 Pages Homelessness in America has been a considered a serious social problem for at least thirty to forty years, affecting thousands upon thousands of people in all regions of the country. The individuals and families that make up the homeless population face struggles every day that many of us may never even experience in our entire lives. There are many factors that either contribute to or directly cause homelessness. Unfortunately, many people in our society believe that homelessness is a personalRead MoreWhy Homelessness Is Worldwide And Social Problem866 Words   |  4 Pagestransitional housing† (â€Å"definition of homelessness,† n.d.). It is important to recognize that homelessness is worldwide and social problem because it is directly affected by large social forces that affects individual’s social life. In a research made by Coalition for the homeless says that in December 2015, there were 60,096 homeless people in New York City, including 14,553 homeless fam ilies with 23,885 homeless children. Moreover, this becomes a social problem, due in large involvement to structuralRead MoreHomelessness Is The Most Vital Social Problem1668 Words   |  7 Pages Out of all of the social problems that are prevalent across America, homelessness is the one that should be grabbing the nation’s attention. As of April 20th of 2015, according to the National Law Center on Homelessness and Poverty, 1,750,000 individuals in the United States were reported as being homeless (Homelessness/Poverty). Homelessness in America is a major problem, which needs to be addressed in a much more effective manner than it currently is. It should be at the forefront of everyRead MoreWhy Homelessness Is Worldwide And Social Problem858 Words   |  4 Pagestransitional housing† (â€Å"definition of homelessness,† n.d.). It is important to recognize that homelessness is worldwide and social problem because it is directly affected by large social forc es that affects individual’s social life. In a research made by Coalition for the homeless says that in December 2015, there were 60,096 homeless people in New York city, including 14,553 homeless families with 23, 885 homeless children. Moreover, this becomes a social problem, due in large part to structural inequality

Mark Cheney. Prof. Ross. Engl 1301 - 2050. 10 April 2017.

Mark Cheney Prof. Ross ENGL 1301 - 2050 10 April 2017 A White-washed History It is estimated that around 1.5 million German troops died in Allied controlled concentration camps after the war had already ended. In peace, more German soldiers died than that of which were killed during all the battles that were fought in the western front. During the time of the second World War, most of the world’s attention was focused on the atrocities that were being committed by the Nazi party, but little was said about the heinous acts that were perpetrated by the Allied troops and command and not many people were willing to speak out against the Allied party especially after the Allied troops claimed victory over the 3rd Reich in 1945. Even today, to†¦show more content†¦What especially made these bombing so terrifying was the use of white phosphorous, willy pete, which burned at temperatures reaching around 5,000 degrees Fahrenheit and was usually used to melt enemy vehicles. Towns that were targeted were filled with civilians sleep ing in their beds when the fight wave of bombers filled the skies with dozens of bombers. After the rumbling stopped and the bombing had ceased, survivors and emergency helpers would scramble to stop the fires and assist the injured. During this time the second wave would make their way over the city and release a volley of willy pete on the town, which was then in turn followed up by another high explosive bombing run to spread the white phosphorus even further. The towns would soon become extremely windy because of the heat from the white phosphorus which would only intensify the blaze even further. When the combination of extreme heat and wind gust reaching speeds above 150 mph mixed, it created vortexes of fire and melted the asphalt on the roads. The bunkers that families thought would protect them turned into ovens. Those that could free themselves from these underground death chambers would flee into the streets only to find themselves melting into the asphalt. The bombings w ere a tactic to induce fear and to break the spirit of the German people. The soviets also had their own ways to strike fear in the heart

Business Research Method †Volkswagen.Doc Free Essays

string(51) " high number of problems experienced by consumers\." I. Rational II. Situational Analysis III. We will write a custom essay sample on Business Research Method – Volkswagen.Doc or any similar topic only for you Order Now Theoretical background IV. Conceptual Model V. Research Design VI. Sources I. Rational: According to James R. Healey (2011), reporter for USA Today, customers have lost confidence in Volkswagen’s quality. Volkswagen has been subjected to a real loss in the perception of its customers regarding its cars quality. This situation results mainly from a quality problem. In fact, according to Marty Padgett (May 14, 2007), for the website  www. thecarconnection. om: â€Å"The CEO of Volkswagen of America admits the company generated a lot of ‘venom’ with the massive quality problems it experienced earlier this decade. † This position is emphasized by a Hallmark representative who observed: â€Å"Volkswagen representatives point out that the company’s scores are improving, which is true. But so is almost everyone else’s. Shame on us that we haven’t moved up the ranking. † Volkswagen had difficulty recognizing the problem as evinced by Trahan’s 2010 position on this matter. He was effectively thinking that the brand did better that it got credit for. Nevertheless, according to James R. Healey (2011), for USA Today, the company now seems to be taking the problem seriously since the beginning of 2011. â€Å"We have some trouble in IQS that we have to fix† remarked Trahan earlier this year. In the 2011 IQS, Volkswagen owners reported an average of 131 problems per 100 cars, putting the company into a tie with Mini for 29th  among 32 brands. The best was Lexus at 73/100, and the worst was Dodge at 137/100. Volkswagen’s score in 2010 was slightly worse than Dodge’s in 2011 at 135/100. That said, the company is still struggling to improve his score. According to the 2010 IQS report, Volkswagen score was only slightly worse than the 2011 one, with 135 problems per 100 cars. Historically, Volkswagen has been known for the quality of its cars; quality is measured by a car’s reliability and its ability to make life easier for owners. To improve Volkswagen’s IQS score and thus reverse the trend in the US, the brand should reevaluate its quality standards that originally established its reputation. By doing so, Volkswagen could maintain its leading position in Europe while improving its market share in the US. This could enable the company to remain the most profitable automotive brand. What position should Volkswagen take on the current quality situation? What are the causes of such loss? What departments should Volkswagen restructure to avoid the quality problems? II. Situational Analysis: The brand has always been known for its reliable cars. Jason Chavis (2010), contributor for the website www. ehow. com, easily stressed it out by reminding that, throughout the eighties and the early nineties, Volkswagen was plagued by a number of quality control issues, particularly in its American market. This resulted in a new goal for the company. Volkswagen wanted people to know that driving was fun again. The famous â€Å"die deutsche Qualitat† motto results from this. Nevertheless, things have changed; the quality of Volkswagen products is recently decreasing. The Volkswagen Annual Report 2010 made obvious that Volkswagen does not really realize that its Quality Assurance is not as reliable as it used to be. The report clearly explains that the aim of Volkswagen is â€Å"to secure a pole position in terms of customer satisfaction and brand loyalty†. The problem is that Volkswagen needs to do more than securing a pole position. Volkswagen needs to reach this position. For instance, the J. D. Power – a ebsite providing consumers information by using consumer satisfaction data collected to help them in their buying decisions – and Associates 2011 Initial Quality Survey illustrates this situation quite well: Volkswagen reports 131 problems per 100 vehicles. This is very close to the last one, Dodge, with 137. To make a good comparison, Lexus is first with 73 p roblems per 100 vehicles. This situation is stressed by the fact that people seem not to trust Volkswagen anymore. As we can easily see in the Consumer Reports’ 2011 Car Brand Perception Survey, Volkswagen has received one of the worst ratings. The results are given in a chart on wich figures are aggregates, reflecting a brand’s total perception level across seven areas. Volkswagen received one of the worst ratings, with an overall score of only 19. To compare, the lowest rating is given to Isuzu with 2 and the best rating is for Toyota with 147. Volkswagen does effectively not seem to have the image it used to have: the image of all German car manufacturers. Nevertheless, despite all these problems, the German car manufacturer’s Annual Report 2010 shows the willingness of the brand to keep the customers in the heart of the its decision. Although, Volkswagen says in this report that its competitive advantages are not secured through product quality and appeal alone. The brand reminds the theory following which customers’ loyalty to a specific brand is also influenced by the quality of service they receive. After-sales and customer service in the Volkswagen Group focuses primarily on establishing and maintaining long-term relationships with customers and partners worldwide. Its aim is to captivate customers with their outstanding commitment to good service combined with Volkswagen’s high quality standards. But, as explained before, these standards are not that high. In fact, the current situation is that customers do not trust Volkswagen quality as they used to. This is due to a lot of reported quality problems. Nevertheless the brand has now taken into account this issue and now understands that it has to enhance the quality of their cars. According to www. businessdictionary. com, the brand image is developed over time through advertising campaigns with a consistent theme and is authenticated through the consumers’ direct experience. To summarize the situation, the downswing in the perception of Volkswagen brand image is due to the last part of this definition. The company has failed to make the consumers enjoy the experience of having a Volkswagen car. As explained before, this is mainly due to the high number of problems experienced by consumers. You read "Business Research Method – Volkswagen.Doc" in category "Essay examples" In order to improve their brand image, the company has to improve its IQS score, which would prove to the consumer that Volkswagen cars are as reliable as they used to be, which would consequently improve the company’s brand image. III. Theoretical background: According to Narasimhan, Ram, Mendez and David (2001) and the Wacker Theory (1989) on quality and evaluative judgment  «Product’s improved quality will take several periods of good performance before customers will recognize its performance as being related to quality†. This means that customers’ point of view regarding brands’ quality will not change overnight. It will takes time to prove them that things have changed because customers are more and more dubious and because it takes time to have feedbacks concerning quality. That said quality is not the only factor when it comes to purchasing a car. Indeed, according to Nadia Huitzilin Jimenez Torres (October 2007) from the Universidad de Burgos  «Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors ». a. The economic factor: According to the neoclassical school of thought, consumers are rational. They make buying decisions toward getting the most out of everything. They just take into factor the economy of use, convenience, efficiency in use, dependability in use and finally improvement in earnings. Nevertheless in practice, these elements aren’t the only ones used or often poorly applied. Indeed, psychological and sociological factors are also used when making a buying decision. b. The psychological factor: Psychological factors affect the way consumers think and behave while making a buying decision. For example some consumers do compulsive purchases because of their mood, which often are completely irrational. According to Black, Donald W. (2007), Compulsive buying disorder (CBD) is characterized by excessive shopping cognitions and buying behavior that leads to distress or impairment. . The sociological factor: This factor is highly important for companies for whom brand image result from reputation. In fact many consumers from all around the world base their buying decision upon stereotypes. Sander Gilman (1985) argued that stereotypes are representations that are not accurate, but a projection of one to another. According to this definition the fact that many people believe that â€Å"Germans make good products† is a stereotype. This phenomenon might result to a biased representation of a product quality. A company can benefit from the good image of another brand because they both are from the same country. This proves that the county’s reputation helps consumers to discriminate between firms and products they are not familiar with. Consumers can also be influenced by social factor. One can buy a product from the same brand his idol or friends wear because he wants to look like him or them. This is also true with word of mouth, which makes people like or dislike products. As we have seen many factors influence the perception of quality. This diagram summarizes the steps that a consumer follow when analyzing a brand’s quality: [pic] The reputation results from the level of advertising and the brand’s reputation. Added to the perceived monetary price and the consumer’s perceived features of the good, it results to the consumer perceived quality of the product. IV. Conceptual model : [pic] Hypothesis: 1. The more adapted the communication message, the greater the brand ______image is 2. The better the reputation, the greater the brand image is 3. The better the anterior experience with the product, the greater ______the brand image is 4. The better the media planning, the greater the brand image is V. Research Design a. Nature of proof: A correlational study seems the most adapted in this situation. This will allow us to delineate the important variables associated with the problem. These variables are the communication, the reputation, the customer’s anterior experience. We want to know how the potential and the already granted customers think of Volkswagen. It is now obvious that the study will be a descriptive one. . Unit of analysis: We want to know how many of the population would be interested in buying a Volkswagen car, depending on their opinion about the brand. Thus, we decided to stratify our sample in three groups: country, sex and age. c. Sampling: Stratified sample: [pic] d. Interference of the researcher As the study is a correlational one, this will take place in the same natural environment in which emp loyees normally function, thus in noncontrived settings. Moreover, this kind of study is conducted with minimal interference of the researcher, such as manipulation of variables. According to all these elements, we clearly face a field experiment. e. Source of data data collection methods: In order to get the most accurate sources, the sources that matched as good as possible, we will use primary data. To collect them, we have prepared one interview, one questionnaire and two observations. The first one, the interview, deals with the variable of the communication; the second one, the questionnaire, is taking care of the reputation; the two last ones deal with the previous experience of customers and the communication. f. Managerial implications: g. Gantt-chart: 1. The more adapted the communication message, the greater the brand image is. Interview : 1) Age / Sex / Nationality / Occupation 2) Do you currently own a Volkswagen  ? If yes  : Why have you bought one  ? If no  : have you own one in the past  ? – If yes  : Why have you changed  ? – If no : Why  ? 3) Have you ever seen a Volkswagen advertisement  ? If yes  : on which media did you see it  ? Do you remember it well  ? Do you remember what was the message communicated during the advert  ? If yes : Did you feel concern by it ? Do you think there could be a better ccccccccccccccccccccccccccccmessage (open question) ccccccccccccccccc Did that make you want to own one  (open question  : why  ? ) ? If no  : for what reason do you think you have never seen one  ? What did you think about Volkswagen 5 years ago ? [pic] Observing 1. Observation of the number of returns in the selected country 2. Number of person who has replaced their Volkswagen by another Volkswagen VI. Sources: – Marty Padgett (May 14, 2007), VW Focused on Prices, Quality, http://www. thecarconnection. com/news/1014959_vw-focused-on-prices-quality; James R. Healey (2011), VW: We know you’re nervous, but our quality is improving http://content. usatoday. com/communities/driveon/post/2011/08/vw-quality-problems-warranty-costs–/1 – Jason Chavis (2010), History of the Volkswagen Brand http://www. ehow. com/facts_4966661_history-volkswagen-brand. html – The Volkswagen Annual Report (2010), http://www. vol kswagenag. com/content/vwcorp/content/en/homepage. html – Syvetril Perryman (2011), J. D. Power Associates 2011 Initial Quality Survey http://businesscenter. jdpower. com/news/pressrelease. aspx? ID=2011089 Consumer Reports’ 2011 (January 2011), Car Brand Perception Survey http://www. consumerreports. org/cro/cars/new-cars/news/2011/01/2011-car-brand-perception-survey/overview/index. htm – Narasimhan, Ram, Mendez, David (2001), Wacker Theory (1989), Strategic aspects of quality: A theoretical analysishttp://findarticles. com/p/articles/mi_qa3796/is_200101/ai_n8943712/? tag=content;col1 – Nadia Huitzilin Jimenez Torres (October 2007), The purchase of foreign products: The role of firm’s country-of-origin reputation, consumer ethnocentrism, animosity and trust http://www3. va. es/empresa/uploads/dt_13_07. pdf – Sander L. Gilman (1985), Difference and pathology: stereotypes of sexuality, race and madness – Black, Donald W. (February 2007 ), A review of compulsive buying disorder http://www. ncbi. nlm. nih. gov/pmc/articles/PMC1805733/? tool=pmcentrez – Uma Sekaran Roger Bougie (2009), Research Methods for Business: A Skill Building Approach – Janine Frauendorf (2006), Customer processes in business-to-business service transactions How to cite Business Research Method – Volkswagen.Doc, Essays

Online Marketing Challenge

Executive Summary The analysis of online marketing challenge is aimed at improving the performance of a hotel in the competitive Australian industry. In this case, the Managing director of the hotel needs to understand means of optimizing the internet marketing to improve the performance of the hotel.Advertising We will write a custom essay sample on Online Marketing Challenge specifically for you for only $16.05 $11/page Learn More The challenge of online marketing necessitates the use of online resources and approaches to increase the number of audience to the hotel’s site. As a result, it would increase the number of sales as well as the company generating revenue through some online activities. Introduction Online marketing refers to the advertising and promotion products and services through the Web or e-mail in order to increase the sales or information about the content. Most organizations conduct online marketing using e-commerce models th at are designed to reach their targeted clients. The common internet approaches adopted include web advertising, email marketing, and social media promotion. Due to competition, organizations attempt to create appealing and captivating sites, which offer the best adverts for their products. This is attributed to the placement of organizations to a common platform in the internet irrespective of the sizes. In addition, the utilization of online marketing enables an organization to market its products to a wider customer base at cheaper rates (Demiray 2011, p.48). Although there are many benefits associated with online marketing, there are critical issues that organizations should consider before exploring the marketing strategy. Internet marketing Primarily, the hotel has to identify its targeted consumers before launching online marketing. Such an understanding is vital based on the products or services that one intends to offer. Various factors such as gender, age, educational leve l, disposable income, and occupation of clients influence the nature of marketing to be designed. When such issues have been addressed, it is crucial to identify the appropriate sites and sections where the adverts should be placed. In most cases, the expenditure cost and objectives of the hotel influence the choice.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the common issues to be considered include volume of traffic, quality of existing ads, page ranking of the sites and presence of rivals (Janal 2011, p.96). Consequently, the hotel would be forced to design its adverts appropriately using the appropriate keywords. Once the hotel has identified the best sites and nature of advertising to conduct, it is critical to determine the type of internet marketing to adopt. The common types of internet marketing include Search Engine Marketing (SEM), Search Engine Optimization (SOE), and Search Engine Results Page (SERP). SEM refers to the means of improving the traffic to the web based on the ads of the products. This method aims at addressing the needs of customers as well as provision of information on how to acquire the products. SEO involves the use of appropriate words that optimize the ranking of web pages in search engines. In this case, it improves the chances of internet users visiting the site due to its ranking. SERP entails the appearance of the web pages when a search engine query is inserted. This implies that when the appropriate keywords are used the site will appear in frequently compared to the other pages (Johnson 2010, p.3). These issues will assist the hotel in developing ads that would suit the needs of the people as well as choice of sites that have high traffic. Core areas of online marketing Online marketing demands the understanding of the core issues such as keyword analysis, content marketing, email marketing, search marketing, and affiliate marketing. Keyword analysis is the use of appropriate keywords that internet users utilize in most cases while using search engines. This implies that the hotel should search for popular words in order to attract traffic and convert it to sales. Content marketing involves the organization of appealing information to captivate the attention of audience. The content is vital in providing useful information to the audience, which attracts them to revisit and assess other available services. E-mail marketing is the use of messages to communicate with customers when they provide their emails to the hotel (Labbà © 2011, p.26). In essence, the hotel should maintain emails of its clients in the database for consistent communication with clients on the new updates and products that it offers. Search marketing involves the marketing of products through opportunities that exist in the search engines. Affiliate marketing is the use of other sites to advertise the products in order to market the services of the hotel.Advertising We will write a custom essay sample on Online Marketing Challenge specifically for you for only $16.05 $11/page Learn More Following the understanding of the appropriate method to adopt in online marketing, the hotel should decide on the means of increasing the number of audience visiting the site. In this regard, the hotel ought to utilize the AIDA concepts to enhance the information that users can access from the site. AIDA involves the creation of content that attracts attention, interest, desire, and action. For this reason, the audience would be able to undertake some initiatives of conducting sales or acquiring products from the site. On the other hand, the hotel should be able to analyze the traffic capacity of its site and improve on the performance of the site (Levinson Rubin 2010, p.122). Consequently, the site would be able to attract the users as the hotel utilizes other means of advertising suc h as banner ads, pop ups and links from other sites. Online marketing resources The use of online marketing necessitates the hotel to use vital online resources. The main online resources include aMember, Digg, Feedburner, Flickr, Google Adsense, Google Adwords among others. aMember is a plugin that enables sites to integrate PHP for users to undertake online payments through provision of authorization and privacy of the website. In most cases, users have to subscribe with the site to enjoy the services. Digg is a resource that offers the hotel with a chance to provide their news to the community. In essence, it enables the hotel’s sites to post its articles in the internet with the most recent articles appearing at the top of the list. This enables the users to access further information in the hotel’s site through the links offered. Feedburner offers free statistics for the number of visitors in a site as well as a chance to subscribe for free emails and articles. Fl ickr is a resource that enables the hotel to upload and share photos, which improves the presentation of information to the audience (Sheehan 2010, p.146). Google AdSense is a resource that enables web publishers to advertise and market their products. Google offers the publishers payments for posting ads in the sites. For this reason, the hotel can earn some revenue through publishing ads in its sites. On the other hand, Google AdWords provided advertisers a chance to offer their products through provision of their ads with distinct keywords.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advertisers usually pay when their ads are clicked, and for this reason, it creates an opportunity for the hotel to increase its profits by offering such services. These vital resources should be incorporated while the means of payment such as PayPal and Moneybookers are integrated in the sites. As a result, the hotel would make money through the services it offers in its site as well as sales made through acquisition of its services or products (Scott 2007, p.104). Conclusion Online marketing is a vital concept that entails multiple variables to exhaust and achieve the desired needs of the hotel. Based on this situation, the hotel should adequately prepare resources to invest in the program to realize the full potential. Moreover, the hotel should understand the nature of risks attributable to the hotel such as privacy and security of the site. Such issues offer consumers power to interact with services offered in the site. Furthermore, it ensures that the consumers are sensiti zed on the activities that are involved in the enhancement of service delivery within the hotel. Recommendations Blogging forms a crucial component of internet marketing since the hotel can present its information or issues in a casual manner. In this regard, the products of the hotel can be covered in depth with respect to the interests of the consumers. Furthermore, the hotel has the ability to assess the response of the consumers since they can present their comments (Sudhaman 2004, p.2). For this reason, interactivity between the hotel and its consumers is enhanced leading to effective way of understanding customers’ behaviors and preference. This issue leads to the presentation of products or services that suit the needs of the clients. Meanwhile, the hotel should adopt internet services such as auto-respondent, call to action and cannibalization. Auto-respondent services enable the hotel to respond instantly to the needs of clients as a cycle of activity of the site. Th e call-to-action is a technique that would allow consumers to take an appropriate action based on the nature of the site, which increases the level of sales (Loda 2011, p.33). At the same time, cannibalization would allow the hotel to utilize the sites of other companies to source for clients or customers. As a result, the number of customers visiting the site would increase leading to the expansion of client base, which improves the profitability of the hotel. The use of social sites for marketing also plays a crucial role in internet marketing. The growth and expansion of technology has enabled many people to interact and share through social sites. Some of the common sites that have contributed to creation of partnership, friendship, and associates include Facebook, LinkedIn, Twitter, Hi5 among others (Scott 2007, p.85). In this case, the hotel should exploit these avenues to access customers and create a good rapport with them to enhance sales. In most cases, the social sites al low users to create pages that market their products as well as connection with vital human resource for the growth of the hotel. Essentially, the hotel could adopt the social sites to create awareness of their site amongst the social site users, which improves the traffic to their site due to ability to offer their link in the social sites. When internet users visit the website of the hotel, it is possible to offer them a chance to present their views and remarks. Most of the common types of user-generated content that users can offer include product reviews, comments of the websites and forum entries. The User-Generated Content enables the hotel to increase interaction with the audience as well as market effectively their products. At the same time, the hotel has the ability to review the content of the site to create appealing image of the hotel through use of SEO. The use of User-Generated content can be integrated with blogs, photos and video, which improves the quality of info rmation received by the audience. Some of the main hotels that have exploited the User-Generated Content include TripAdvisor, Goodreads, Allrecipes and Craiglist. Following these crucial services of the site, the hotel can improve the nature of its services or products being offered in the market (Grossnickle Raskin 2010, p.145). References Demiray, U. 2011. Marketing online education programs frameworks for promotion and communication. Information Science Reference, Hershey PA. Grossnickle, J., Raskin, O. 2010. Handbook of online marketing research. McGraw-Hill, New York. Janal, D. S. 2011. Online marketing handbook: how to promote, advertise, and sell your products and services on the Internet. J. Wiley, New York. Johnson, T. 2010. Australian Tourism Minister Lawlor Says New Tourism Queensland Online Marketing Guide to Help Queensland Tourism Operators, Washington, D.C., Malaysia, Washington, D.C. Labbà ©, M. 2011, â€Å"A natural partnership: Tourism Online Marketing†, International Trade Forum, , no. 2, pp. 26-27. Levinson, J. C., Rubin, C. 2010. Guerrilla marketing online: the entrepreneur’s guide to earning profits on the Internet. Houghton Mifflin, Boston. Loda, M.D. 2011, â€Å"Comparing Web Sites: An Experiment In Online Tourism Marketing†, International Journal of Business and Social Science, vol. 2, no. 22, pp. n/a. Scott, D. M. 2007. The new rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing, online media to reach buyers directly. John Wiley Sons, Hoboken, N.J.. Sheehan, B. 2010. Online marketing. McGraw Hills, New York. Sudhaman, A. 2004, Tourism Australia lifts online marketing plan, Hong Kong, United Kingdom, Hong Kong. This essay on Online Marketing Challenge was written and submitted by user Carolina Glover to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.